An ‘enterprise 2.0’ price war is looming as the UK’s Huddle starts to creep up on the incumbent in the space, Basecamp. The former says it is “growing like crazy”, adding 50% more users in the last month, while the latter recently dropped its prices to remain competitive. However, at $24-$149 a month, Basecamp remains pricier than Huddle’s $20 to $100 a month price range and is still reminiscent of the original Web design project workflow is was designed for. Wrike is different to both in that it charge per user, rather than per project for $3.99 per person per month. Huddle is also providing file-sharing on its service for free, something Basecamp doesn’t yet do. Huddle came out of the gate to compete pretty much head on with Basecamp. In November last year Huddle announced $4m in series A funding from Eden Ventures in London. Companies using Huddle include Reuters and PR group Edelman and UNICEF.
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Mike Butcher (M.B.E.), formerly Editor-at-large of TechCrunch, has written for UK national newspapers and magazines and been named one of the most influential people in European technology by Wired UK. He has spoken at the World Economic Forum, Web Summit, and DLD. He has interviewed Tony Blair, Dmitry Medvedev, Kevin Spacey, Lily Cole, Pavel Durov, Jimmy Wales, and many other tech leaders and celebrities. Mike is a regular broadcaster, appearing on BBC News, Sky News, CNBC, Channel 4, Al Jazeera and Bloomberg. He has also advised UK Prime Ministers and the Mayor of London on tech startup policy, as well as being a judge on The Apprentice UK. GQ magazine named him one of the 100 Most Connected Men in the UK. He is the co-founder of TheEuropas.com (Top 100 listing of European startups); and the non-profits Techfugees.com, TechVets.co, and Startup Coalition. He was awarded an MBE in the Queen’s Birthday Honours list in 2016 for services to the UK technology industry and journalism.

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