Who hasn’t sat in front of their HDTV thinking about wonderful little apps that could float on top of live TV all widget-like: weather, RSS feeds, webcams, sports scores, anything. Now Sony has released the SDK for its Japanese Bravia TVs with the hope that developers will create such apps. Samsung high-end LCDs have had a similar functionality but Sony is taking it to another level with this Windows-only app aimed at creating your own. Sony is even holding a competition with only restriction is that the apps max out in size at 1.3MB for speedy load times. Winners will get a Bravia 40-inch LCD, Blu-ray player or digital cam with the runners up receiving digital Walkmans. Hopefully Sony will work out all the bugs over in tomorrow land and we will see a similar option sometime soon here in the States.
Matt is a Managing Editor at TechCrunch.
He started at TechCrunch as a freelance writer in 2008 and moved up the ranks to become the Managing Editor in early 2017. Born and raised in the heart of the automotive world, he has a special place in his heart for mobility startups and gadgets.
At TechCrunch he manages the editorial side of the company’s events including TechCrunch Disrupt, TechCrunch Sessions and the company’s various worldwide events. Previously he was a freelance writer at Engadget and EngadgetHD where he hosted podcasts until he was removed from that role after saying a swear word. He’s very sorry and promises it won’t happen again.
His passions include emails, run-on sentences and following through with action items developed during a conference call. And woodwork.

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