Info about the PRADA II mobile phone by LG has been widely available for some time now, but the two companies finally went official ’bout the handset and released a matching watch at the same time. The PRADA Link (really, that’s the best name?) is simply a Bluetooth-enabled device that displays not only the Caller ID, but also full SMS text messages in modern Dick Tracy fashion. The phone and watch come separately though with the PRADA II carrying 600 Euros ($755 USD) and Link going for 299 Euros ($376 USD). Unless LG built-in some fancy proprietary system, there probably isn’t any reason why the watch wouldn’t work with any ‘ol Bluetooth 2.1 device – that is if you want to spend that much cake on something that shows your laziness.
Matt is a Managing Editor at TechCrunch.
He started at TechCrunch as a freelance writer in 2008 and moved up the ranks to become the Managing Editor in early 2017. Born and raised in the heart of the automotive world, he has a special place in his heart for mobility startups and gadgets.
At TechCrunch he manages the editorial side of the company’s events including TechCrunch Disrupt, TechCrunch Sessions and the company’s various worldwide events. Previously he was a freelance writer at Engadget and EngadgetHD where he hosted podcasts until he was removed from that role after saying a swear word. He’s very sorry and promises it won’t happen again.
His passions include emails, run-on sentences and following through with action items developed during a conference call. And woodwork.

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