This is what I get for trying to find photos of French TV journalists: air gaming. Apparently it’s a “thing” in Paris right now, along with striking every other day, that was created to help promote Sony Ericsson. One of its new phones has a motion sensor, so SE wanted a hip, cool way to attract eyeballs, and euros. A marketing agency was hired, which then came up with the “air” concept: people were encouraged to take videos of themselves engaged in “air” activities. Think air guitar, only, somehow, less dignified.
[youtube http://www.youtube.com/watch?v=pUUFIkKjSzM&color1=0xb1b1b1&color2=0xcfcfcf&hl=fr&feature=player_embedded&fs=1]
Here we have a man “air fishing” in front of the Sacré-Coeur. He’s fishing, you see, but without a pole or line. Additional, he’s fishing for men, so, you know.
[youtube http://www.youtube.com/watch?v=LwUubgb0ruI&color1=0xb1b1b1&color2=0xcfcfcf&hl=fr&feature=player_embedded&fs=1]
This is “air tennis,” outside of Euro Disneyland.
What else can we expect from the delicious campaign? Just a little Air Football, care of FIFA 09.
