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Olympus sees error, credits original source of the E-P1 video

Matt Burns

[youtube=http://www.youtube.com/watch?v=rmkLlVzUBn4&w=620&h=495]
That old adage of “Imitation is the best form of flattery” is bull. There is nothing fulfilling when your work is recreated without at least a hint of the source. The Olympus E-P1 Pen digital camera ad after the jump is a great example. It clearly rips off the video above which was posted three months ago. It wasn’t until the Internet erupted a few hours ago that Olympus credited the original creator in the YouTube “more info” section. Way to stay classy, Olympus. [youtube=http://www.youtube.com/watch?v=m9Et7UQh1tg&w=620&h=375]

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Matt Burns

Matt is a Managing Editor at TechCrunch.

He started at TechCrunch as a freelance writer in 2008 and moved up the ranks to become the Managing Editor in early 2017. Born and raised in the heart of the automotive world, he has a special place in his heart for mobility startups and gadgets.

At TechCrunch he manages the editorial side of the company’s events including TechCrunch Disrupt, TechCrunch Sessions and the company’s various worldwide events. Previously he was a freelance writer at Engadget and EngadgetHD where he hosted podcasts until he was removed from that role after saying a swear word. He’s very sorry and promises it won’t happen again.

His passions include emails, run-on sentences and following through with action items developed during a conference call. And woodwork.

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