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Ron Conway's 10 Ways To Monetize Real-Time Data

MG Siegler

cbs_letterman_feb06_2008_top_ten_mccainAngel investor Ron Conway in on stage at or Real-Time Stream Crunchup even. He has the top 10 monetization opportunities in real-time data — like David Letterman’s lists.

Counting down:

10. Lead generation

9. Coupons

8. Analytics

7. CRM

6. Payments – If I was at PayPal, I would be looking at this.

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5. Commerce

4. User authentication – Corporate accounts want to pay.

3. Syndication of new ads – Twitter itself could just syndicate. Multi-billion.

2. Content advertising and advertising context and display

1. Acquiring followers

There’s at least $5 billion of monetization right there — at least, Conway says.

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[photo: CC Brian Solis]

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Ron Conway
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MG Siegler

M.G. Siegler is a general partner at Google Ventures, where he primarily focuses on early-stage investments. He has been deeply involved in the startup space since 2005, first as a web developer, then as a writer, and most recently as an investor and advisor. Having spent the past year in London helping to get Google Ventures’ European organization up and running, M.G. is now back in the Bay Area, working mainly out of Google Ventures’ San Francisco office. Before joining Google Ventures, M.G. was a founding partner of CrunchFund, an early-stage investment fund. Prior to that, he reported on the startup world as a writer for both TechCrunch and VentureBeat. M.G. still writes a column for TechCrunch on top of writing on his own sites and from time-to-time doing movie reviews in haiku. Originally from Ohio, M.G. graduated from the University of Michigan in Ann Arbor before moving out west to work in Hollywood. One day, he will write that killer screenplay.

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