As you may well have heard, the big winner at The Europas Awards on Thursday night was Spotify, which won four awards (Best We app, Best New Startup, Best Founder Team and the Grand Prix). Here’s Shakil Khan (the video title is mis-spelt), Spotify’s Consigliere, sharing with writer and author Paul Carr and myself how he felt about winning four awards, including The Europas Grand Prix award:
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Ayelet Noff is the Founder and CEO of SlicedBrand (https://slicedbrand.com), a leading PR agency located in Europe, and led by an award-winning team. Our senior team with 30 years of experience, has successfully led the PR activities of over a thousand technology companies in various fields, including AI, blockchain, medtech, mobile, cybersecurity, fintech, and many more. We work with a wide range of clients from enterprises, as large as Microsoft, Google, Deutsche Telekom, to mid-sized companies such as Viber, Waze, and JFrog, and also early-stage stealth startups.
Ayelet has represented more than 300 blockchain companies, including IOTA, Waves, Bancor, Status.IM, Celsius, and Winding Tree.
Ayelet has been named as one of the five female rock stars leading the crypto scene in 2018: (https://www.forbes.com/sites/montymunford/2018/02/27/five-female-rock-stars-leading-the-crypto-scene-in-2018/#5fa9eaae5d13 ). And in 2017, Ayelet was named by Business Insider as one of the world’s 50 best public relations people in the tech industry: ( https://www.businessinsider.com/the-best-pr-people-in-tech-of-2017-8?r=DE&IR=T#45-ayelet-noff-blonde-20-7 ). She has been a regular contributor at publications such as VentureBeat, Forbes, The Next Web, TechCrunch, and Mashable, and was also the host of ‘Startups Around the World’ on the i24 News Channel.
She has led the PR activities of over a thousand companies, and lectures on how to pitch the media in conferences around the world.

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