You know when a given country, in this case the nation of Japan, is over-saturated with cell phones when you get to see something like this: A cell phone that’s supposed to be similar in shape to a chocolate bar, available in two versions: Melty Bitter (brown) and Melty Strawberry (pink). The Sharp SH-04B [JP] is part of NTT Docomo’s winter line-up of new handsets for the Japanese market (unveiled ten days ago).
What you get is a clamshell cell phone that comes with a chocolate bar-like coating on the outside and a number of pre-installed, chocolate-themed wallpapers, photo frames and menus (see below). Technically, the handset isn’t too spectacular: 3-inch WVGA ASV screen, 8MP CCD camera, waterproof, 1-seg digital TV tuner, Bluetooth, etc.
Sharp says the cell phone, jointly developed with Tokyo-based accessory maker Q-pot [JP], will be released in Japan next month. It’s limited to a total of 13,000 units.
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
More details in this video (in English):
[youtube=http://www.youtube.com/watch?v=kZZqG_XAto4&w=560&h=340]
