Rilakkuma Edition: Casio unveils ultra-cute Exilim

Casio is no stranger to teaming up with major toy makers, licensing super-cute cartoon characters, using them on existing digital camera models and offering up super-cute limited editions to a fanatic fan base. After cartoon cats Doraemon and Hello Kitty, it’s now time for Rilakkuma, an adorable teddy bear.

The result is the Casio Exilim Rilakkuma edition that was announced [JP] today. This model is based on the Exilim EX-Z330, which features a 12.1MP sensor, 3x optical zoom, face detection, Eye-Fi connectivity, HD recording, an SDHC/SD memory card slot, and a 2.7-inch LCD. But who cares about specs when you can have a design like this?

Bandai Namco Games, the company that actually sells the camera, throws in a super-cute Rilakkuma pouch. It also saw to it that Casio builds in a special home screen that shows the bear together with his friend Kiiroitori, a yellow chick (see picture above). You can also add special Rilakkuma icons to pictures and movies you made with the camera.

The Exilim went on sale today on a special Japanese web site for $290 (pouch included). If you’re interested but live outside Japan, I suggest you contact import/export specialists like Rinkya, Geek Stuff 4 U or the Japan Trend Shop.

Via Digikame Watch [JP]