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Where a radio controlled Nissan Sentra SE-R is used to sell the real thing

Matt Burns

[youtube http://www.youtube.com/watch?v=aSUpbovpiJg&hl=en_US&fs=1&hd=1]

Car commercials are as old as TV. There’s nothing really exciting about the format anymore because we already know the format. To sell a luxury car, a B-rate celebrity often points out the finer things. Trucks commercials showcase manly men preforming manly tasks. So it’s only fitting really that that an R/C car is the star of a Nissan Sentra SE-R spot. (because they have similar driving characteristic. You got that, right?) Anyway, the clip above is the upcoming commercial, but the real treat is the 7 minute video after the jump that shows the great lengths taken to make the novel spot happen.

[youtube http://www.youtube.com/watch?v=Yz7rBuXJG58&hl=en_US&fs=1&hd=1]

[via Autoblog]

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Matt Burns

Matt is a Managing Editor at TechCrunch.

He started at TechCrunch as a freelance writer in 2008 and moved up the ranks to become the Managing Editor in early 2017. Born and raised in the heart of the automotive world, he has a special place in his heart for mobility startups and gadgets.

At TechCrunch he manages the editorial side of the company’s events including TechCrunch Disrupt, TechCrunch Sessions and the company’s various worldwide events. Previously he was a freelance writer at Engadget and EngadgetHD where he hosted podcasts until he was removed from that role after saying a swear word. He’s very sorry and promises it won’t happen again.

His passions include emails, run-on sentences and following through with action items developed during a conference call. And woodwork.

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October 27-29, 2025
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