We haven’t been able to reproduce this, and Google has yet to respond to our requests for confirmation and more information, but SEO consultant Patrick Altoft says he has spotted something fresh while using the search engine: full-page previews of search results.
Update: TheNextWeb has been able to reproduce this as well, so Google’s definitely testing this right now.
Note that this is different from thumbnailed results with page previews, which Google introduced as an option to its main search engine about a year ago.
Click the image above for a larger version.
According to Altoft, Google highlights certain sections of the page preview in orange and expands the text to provide a snippet of information. These highlighted snippets are not always the same as the snippet in the search results, he adds.
Surprisingly, as you can tell from the screenshot, Google also started showing multiple results from the same site without indenting the results.
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
Are you seeing this?
Update 2: Here’s Google’s vague response: “At any given time we are running between 50-200 search experiments. You can learn more on our blog.”
Update 3: Here are a few more pictures we were sent [thanks Kailash]: