MyNines, a startup that made its debut back in 2009, has gone belly up. The company, which we likened to a ‘Kayak for private sales’, wasn’t able to secure the financing needed to sustain the business.
MyNines aimed to help consumers sort through the daily flash sales sites by aggregating products for sale and offering users the ability to search and filter by designer, category, highest discounts, as well as deals ending soonest, most viewed items, deals under $100, and newly listed.
We received an email from CEO and cofounder Apar Kothari, who has moved on a VP role at private sale shopping destination site Rue La La, where she will be heading up business development and strategic partnerships.
Writes Kothari, who was previously manager of corporate development at Fox Interactive Media:
Dear Friends & Colleagues,
After an incredible two years chasing my dreams as CEO/Cofounder of MyNines, I’m thrilled to continue the next phase of my techfashion career as Head of New Business Development & Strategic Partnerships at Rue La La.
While MyNines embodied the perfect blend of my passion for fashion & entrepreneurship, I didn’t have the resources to scale it. I’m super-excited to not only leverage the assets I acquired at MyNines, but also to work with a rockstar exec team at RLL.
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San Francisco | October 27-29, 2025I’ve learned a ton & my deep experience in the flash sale/fashion world provides the optimal springboard to identify game-changing opportunities for RLL.
Kothari will be based in Rue La La’s New York office.
MyNines, which is now offline, was originally founded in 2009 and raised $500,000 in seed funding.
We’ve added the startup to the TechCrunch deadpool.
