Zynga Sets Price Range For IPO At $8.50 To $10 Per Share, Will Raise Over $1B

Social gaming giant Zynga has just filed its updated S-1 with pricing information ahead of its roadshow. The price range, according to the filing, will be between $8.50 and $10 per share.

Offering 100 million shares, the company plans to raise over $1 billion. Zynga plans to list on the Nasdaq under the symbol ‘ZNGA.’ At the high end of the range, Zynga would be valued at around $7 billion.

In the offering, CEO Mark Pincus won’t be selling any shares, but investors Kleiner Perkins, IVP, Union Square Ventures, Foundry, DST, Avalon, Google, SilverLake, Tiger Global and others will be selling.

As we reported a few weeks ago, Zynga’s Q3 Revenue came in at $306.8 million for the quarter, which is up 80 percent from Q3 2010. Net income was $12.5 million, down 50 percent from the third quarter 2010 ($27.2 million). Revenue only grew 10 percent from the second quarter, compared to and 15 percent increase from Q1 to Q2.

Daily active users also dropped quarter over quarter to 54 million from 59 million in the second quarter. Average monthly active users dropped to 227 million from 228 million in the second quarter.

The company initially was speculated to debut on the public markets at a valuation of between $15 billion and $20 billion. We reported this week that Zynga dropped its price range (and valuation) amid concerns over larger economic issues, such as fallout out from Europe’s financial crisis, and the poor reception that other tech IPOs have had recently.

As my colleague Eric Eldon wrote recently, the lower price could also be aimed at addressing specific investor concerns about Zynga, the company — like declines in its Facebook traffic numbers, and reports about its intense company culture.

Of course, this is just the initial pricing range set by Zynga and the company could up this depending on the response from the roadshow. And most tech IPOs have seen a jump in final pricing prior to the IPO.