We’ve been getting all sorts of new info since we first ran our story about Google dogfooding “Google Shopping Express,” its same-day Amazon Prime and Postmates competitor. While we originally reported that the service would be $10 or $15 cheaper than Amazon Prime – so $69 or $64 a year – we’re now hearing that the pricing is still in flux.
While Google irons out the kinks, we’re hearing, Googlers are getting the product for free if they sign up for membership — with non-members paying $4.99 per delivery. The company has lined up eight stores in the Bay Area, according to our sources, and we’ve heard from two sources that omni-store Target is part of the coterie.
We were also forwarded the email below, supposedly from Google PR, that names Babies”R”Us and Nob Hill Foods as other Shopping Express partners, with the focus group including local stores of all sizes. I’ve emailed Google, Target, Nob Hill Foods and Babies”R”Us for confirmation. I’m pretty sure this will be the first and last time I email Babies”R”Us for confirmation for anything.
While we still have little idea when Google plans on launching the service, the below email does say that the test is now available for all Googlers. And might be coming soon to a Babies”R”Us near you.
Hi,
As you may have seen, there was a leak last night about Google Shopping Express, including several very specific product details. Our PR team is working to quiet this down, but we need your help — please don’t add fuel to the fire by discussing or even confirming Google Shopping Express. If you are contacted by a member of the press, please follow normal procedures and refer them to press@google.com.
But wait, you asked me to ship to my home to help you test … so what about spouses and roommates? We trust your judgement. If your roommate writes a tech blog or works for a company in this space, please don’t ship it home. But if you feel it’s safe, then by all means, we still really need your help dogfooding this.
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San Francisco | October 27-29, 2025Get free same day delivery with Google Shopping Express
After weeks of testing, we’re now excited to open Google Shopping Express to every Googler in the bay area including temps, vendors and contractors.
Save yourself a trip to the store and stock up at places like Target, Nob Hill Foods, Babies “R” Us and more. Googlers who sign up early for a free membership will receive free same day delivery for one year! Non-members pay $4.99 per delivery per store.
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