We knew the day was coming, but it’s probably worth pointing out all the same: Mobile personal assistant app Donna will cease working tomorrow, about one month after the company behind it — Incredible Labs — was acqui-hired by Yahoo.
In an email to users, the anthropomorphic app said she was “retiring as an assistant,” and “mov[ing] on to new adventures.” As a result, the app will no longer be sending push notifications to users reminding them to leave anymore.
So if you’re a Donna user, it’s time to start looking for a new mobile assistant or smart calendaring app. May I suggest Magneto Calendar?
Here’s the text of the Donna email:
Hello [XXXX]!
As you may have heard, my team is soon headed off to Yahoo to start a new chapter. I’ve decided it’s time for me to move on to new adventures as well. Tomorrow, Friday February 28th, I’ll be retiring as an assistant, so I won’t be sending you notifications to remind you when to leave anymore.
I will be permanently deleting your account information, as well as all calendar data you shared with me.
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Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
San Francisco | October 27-29, 2025For more information, please read our Jan. 30 announcement: http://blog.don.na/2014/01/30/donna-and-yahoo/
It’s been a pleasure working with you!
Donna
