“The brightness image is really curious. If you look at the sun peeking through the right hand side of the image… where there’s a glow… It’s a spotlight that draws the eye’s attention.” – Sophie Lebrecht (Image courtesy of The Verge)““Color gradients are visually appealing. Those kinds of warm colors, we just find appealing.”- Sophie Lebrecht”“This is a very well known image. If there is a face in the image, people like it. What matters even more is looking at the expression, and where the eye gaze is. If the face is smiling or engaged.”- Sophie Lebrecht”“What’s interesting here, is that people are tweeting ads. You’ve got journalistic content. It was really interesting to see different things come through. The little girl captures instability, because she’s mid-motion. And that draws us in, in a way.” – Sophie Lebrecht”“What we can see is that he is looking at something off the screen and other people are looking at him. It’s always engaging for us to see other people engage. You see more time looking at this, because even at an unconscious level you’re wondering what it is that he’s looking at.”u00a0- Sophie Lebrecht”“There is a lot of evidence to suggest that we prefer looking at curved objects, rather than spiky objects. There’s something more pleasurable about looking at curves.”u00a0- Sophie Lebrecht”
By the time the booths, barricades, banners and CES 2015 itself come to a close, there will have been more than 550,000 tweets with the conference hashtag #CES2015 and over 200,000 images tweeted.
Based on research conducted at Carnegie Mellon and Brown, the San Francisco-based Neon Labs has developed an algorithm predicated on neuroscience research to identify the images that the human brain (as opposed to our eventual robot overlords) will find the most interesting.
“We collect large amounts of images,” says Sophie Lebrecht, the chief executive at Neon Labs. “[Then] we run them through a computational model for how the human brain sees and responds to images and that allows us to show the types of images that are going to drive engagement.”
