PCWorld owner IDGu00a0recentlyu00a0launched a BuzzFeed clone of its very own — Fritterati! This oneu2019s a parody, in case you were wondering, but it got us thinking about all the other BuzzFeed-style sites out there.u00a0(It goes without saying that we here at TechCrunch would never, ever sink to these lows. Thatu2019s why we made a slideshow.)
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The homepage includes an anxiety-inducing clock to track lost productivity, as well as headlines about thrift shop demons and human head transplants. Nonetheless, some TechCrunch writers were fooled — until we saw that the articles were written by folks like u201cThe Earl Of Fritu201d and u201cThe Masked Millennial.u201d
With its distinctive headline style, Upworthy has inspired as plenty of copycats and parodies on its own, but it was following in BuzzFeedu2019s oh-so-viral footsteps.
Anthony Ha is TechCrunch’s weekend editor. Previously, he worked as a tech reporter at Adweek, a senior editor at VentureBeat, a local government reporter at the Hollister Free Lance, and vice president of content at a VC firm. He lives in New York City.