Back in June, YouTube announced that it would be getting into the gaming game and launch its own Twitch competitor called YouTube Gaming. Tomorrow will be that day (in the US and UK), we’ve learned.
The site sits at https://gaming.youtube.com.
Twitch is a site, acquired by Amazon, that lets you watch others play video games…or stream your games and broadcast your own show. The YouTube Gaming site will drag all of the live streams and game-related videos into one place. Copycat or not. People love watching and chatting about video games, and Alphabet/Google wants a piece of that pie.
Google reportedly got into the bidding for Twitch but Amazon won out at the end of the day. The site is a huge piece of Amazon’s e-commerce puzzle, with video game streams becoming real-time commercials for buying those games.
Here are some shots of the mobile and web versions of YouTube Gaming:
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
YouTube Gaming will be available on both iOS and Android, as well. The company is also launching an easier to start a live stream, in beta, tomorrow.
Frank Petterson, Engineering Manager on the project for YouTube, says “This is just the beginning.”
