It’s been a tough fight, but we now have a winner. At the very beginning, we hand-picked the 15 greatest companies from Europe and beyond so that they could compete in our incredibly competitive startup competition — the Startup Battlefield. They all presented in front of multiple groups of industry leaders serving as judges. The startups were competing for £30,000 and the highly coveted Disrupt Cup.
After hours of deliberations, TechCrunch editors pored over the judges’ notes and narrowed the list down to four finalists: artificial intelligence music composition technology Jukedeck, freelancer managing platform Lystable, last-mile delivery service for urban Africa MAX and product marketing monitoring service for retail stores Yoobic.
These startups made their way to the finale to demo in front of our final panel of judges, which included: Eileen Burbidge (Passion Capital), Suranga Chandratillake (Balderton Capital), Alex Depledge (Hassle), Fred Destin (Accel Partners), Cristina Fonseca (Talkdesk) and Matthew Panzarino (TechCrunch).
Applications for the Startup Battlefield at Disrupt New York will open soon. Please check out our Startup Battlefield Hub, apply and email Battlefield Editor Sam O’Keefe with any questions (sam@beta.techcrunch.com).
And now, meet the TechCrunch Disrupt London 2015 Battlefield winner.
Winner: Jukedeck
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Jukedeck is a platform that lets users create custom, cheap, royalty-free soundtracks for their videos and/or podcasts, all without any musical talent. Users simply choose a tempo, mood, style and the length of the track and Jukedeck does all the heavy lifting.
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Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
Users can get their first five songs free each month, and then pay $7 per track, while larger businesses pay $15 per soundtrack. There is even a $150 fee for the exclusive copyright over a user’s song.
Read more about Jukedeck in our separate post.
Runner-Up: MAX
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Max is a last-mile delivery service for urban Africa, giving merchants a way to have their goods delivered to customers within three hours of the order being placed.
The platform uses an API that hooks into text messaging and other ordering platforms, with pricing based on distance instead of weight. Moreover, around 70 percent of MAX couriers are full-time employees on branded motorcycles, with extra, crowd-sourced couriers who are paid per delivery.
Read more about MAX in our separate post.
