Phil Schiller takes to Twitter to remind everyone not to pluralize Apple products

Last night a single tweet on everyone’s favorite news platform was heard ’round the world. No, I’m not talking about the tweet that cost an NFL draft prospect $14 million dollars. Or Drake’s tweet dropping his new album, Views.

I’m talking about Apple marketing boss Phil Schiller taking to Twitter to finally answer the age-old question of how to correctly refer to multiple iPhones, er iPhone devices.

It all started when Benedict Evans posted a podcast with a caption referring to “iPads Pro,” pluralizing the device like one would pluralize “Attorneys General.” After a brief back and forth, someone summoned Schiller to end the debate once and for all.

https://twitter.com/pschiller/status/725791354769399808

Hmm. So according to Schiller (and by association, Apple), it’s wrong to say something like “I have two iPhones.” Instead, we should say “I have two iPhone,” or “I have two iPhone devices.”

https://twitter.com/pschiller/status/725938369826414592?ref_src=twsrc%5Etfw

But this sounds so awkward! Unfortunately, like most things Apple, the company seems to be set in their ways, and will always say something like “iPhone devices” in their press releases.

In all seriousness though, it’s great to see Schiller interacting with Apple fans and developers via his Twitter. Not only is it a useful source of information, but shows customers a more personal side of Apple’s executives that is usually reserved only for keynotes.