Google combines all of its cloud services under the ‘Google Cloud’ brand

Google for Work, Google’s Cloud Platform and the rest of the company’s cloud-based services are getting a new name. They have now been combined under the “Google Cloud” moniker. Google’s Diane Greene made the announcement at a small invite-only event in San Francisco.

If you’ve been following along, today’s news doesn’t come as a total surprise. The Information previously reported that this change was in the works.

And just to confuse us, Google is also rebranding Google Apps for Work, which also falls under the Google Cloud umbrella. Google Apps for Work is now the G Suite (not sure I love that name, but I guess we’ll get used to it…).

google_cloud_1

The Google for Work/Google Cloud moniker encompassed a broad range of product, including core productivity apps like Gmail, Google Docs, Sheets and Slides, as well as niche offerings like Google Maps for Work and the Google Search for Work appliance. But it also includes the Google Cloud Platform cloud computing platform, Chromebooks, and Google’s enterprise mobility services.

As Greene noted during her keynote this morning, Google first considered the name Google Enterprise and used it both internally and externally for a while. Greene said the reason for that was that when she joined Google earlier this year, the company’s customers were still not sure whether Google was serious about the cloud, so the name seemed like a good fit. Now, however, potential customers know that Google is serious about enterprise, she argued.

“Enterprise — that was so June,” Greene said. “We are the full power of Google in the Cloud. We are Google Cloud. It’s uniquely Google — a broad set of technologies, solutions and products.”

Techcrunch event

Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025

Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.

Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025

Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.

San Francisco | October 27-29, 2025

dsc06882

 

 

Topics

, , , , , , , , ,
Loading the next article
Error loading the next article