When it comes to monetizing digital social interactions, Kenya’s Safaricom has its own order. American tech companies such as Facebook and Twitter offered social networks first, then moved to commercialize them. Through its M-Pesa mobile money product, Safaricom built one of Africa’s most robust commercial webs and now aims to leverage it as a social network. The … Continue reading Safaricom rolls out Bonga social networking platform to augment M-Pesa