OnePlus 6 Red goes on sale July 10

Folks riding the OnePlus bandwagon will be pleased to learn that the phone maker today introduced a red version of the OnePlus 6.

The company is calling the phone the OnePlus 6 Red, and the new model follows on the success of the OnePlus 5T Lava Red.

Here’s what OnePlus CEO Pete Lau had to say in a statement:

Deciding on this color was not without its challenges. We see individual colors as a way to express certain feelings or ideas. To us, red exudes enthusiasm and personality. It also represents an inner confidence and courage. There is a kind of power in red, which the OnePlus logo has always tried to articulate. We hope you feel similarly empowered when you hold the OnePlus 6 Red this summer.

The OnePlus 6 debuted in May with a starting price of $529. Specs include a 6.28-inch display at a 19:9 aspect ratio, a Snapdragon 845 chip, 6GB of RAM and 64GB of storage and Oxygen OS on the front end.

OnePlus has impressed with its ability to remain competitive in a landscape where Apple and Samsung reign supreme. Even HTC, the old king of the smartphone castle, has today announced that it’s cutting 1,500 jobs.

The OnePlus 6 Red will be available starting July 10, with sales in India beginning on July 16. The price will be the same as other OnePlus 6 variants.