Samsung announces Spotify as its go-to music partner

Samsung didn’t just unveil new devices like the Galaxy Home, the Galaxy Watch and of course the new Galaxy Note 9 at its Unpacked event this morning — it also announced a partnership with Spotify.

The goal is to create a seamless cross-device listening experience on Samsung devices, including the ones announced today. As demonstrated onstage, you should be able to start playing a song on your phone, then switch over to your TV, then over to your Galaxy Home.

This integration that will allow you to play Spotify on your Samsung Smart TV through the SmartThings app deepens the integration between Spotify and Samsung’s voice assistant Bixby, making Spotify the default choice whenever you ask Bixby to look for music.

In addition, Spotify will become part of the set-up experience on Samsung devices.

For Spotify, this  partnership should mean more visibility, making it the preferred music experience on Samsung devices. And for Samsung, it highlights one of its differences compared to Apple, which has been focusing on Apple Music as it rolls out new devices like the HomePod.

Spotify CEO Daniel Ek took the stage at Unpacked to talk about the partnership, which he also discussed in the official Spotify announcement.

“We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever – with even more opportunities to come,” Ek said.