Google has inducted a new class of startups into the Launchpad Studio accelerator it inaugurated last year; the first group was focused on gleaning new insights from medical data, and this one is about shaking up established financial markets and systems.
Some of the companies are well-known, established businesses — but this isn’t the usual type of accelerator that aims to take a fledgling business and bring it to market. Instead, Google supports the selected companies in the development of a project, generally involving applying machine learning to the space in which they operate. They call Studio a “product acceleration program.” (There are regular accelerators under the Launchpad brand, as well.)
Google takes aim at medtech for Launchpad Studio’s first batch of AI-focused startups
This year the companies are all more or less in the financial space, offering banking, identity verification and retail services in locales around the world. Here’s the list, with Google’s descriptions of each:
Alchemy (USA), bridging blockchain and the real world
Axinan (Singapore), providing smart insurance for the digital economy
Techcrunch eventJoin 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
San Francisco | October 27-29, 2025Aye Finance (India), transforming financing in India
Celo (USA), increasing financial inclusion through a mobile-first cryptocurrency
Frontier Car Group (Germany), investing in the transformation of used-car marketplaces
Go-Jek (Indonesia), improving the welfare and livelihoods of informal sectors
GuiaBolso (Brazil), improving the financial lives of Brazilians
Inclusive (Ghana), verifying identities across Africa
m.Paani (India), (em)powering local retailers and the next billion users in India
Starling Bank (UK), improving financial health with a 100% mobile-only bank
As you can see it’s quite an international group. But different areas have different opportunities and talents. Inclusive, for instance, emerged in Africa from the difficulty there in finding and verifying identity documents. I talked with the company’s founder, Paul Damalie, earlier this year.
It’s easy to imagine what interesting patterns or helpful knowledge might emerge from a careful analysis of millions of data points tied to demographics, locations, financial situations and so on.
(Update: Robinhood, which was previously listed as a participant in this cohort, is not in fact part of it. The company informed me that it was an internal communication issue, with no hard feelings.)
Google provides cloud computing resources, access to its stable of tame ML researchers and continuing support after the four-month period is over.
Congrats to the startups selected for the program; we’ll keep our ears open for whatever products emerge from their work.
