Botify, a search engine optimization company that works with customers like Expedia and Nike, announced today that it has raised $20 million in Series B funding.
Co-founder and CEO Adrien Menard said that the opportunity in SEO is “even bigger now than in the past,” and that the problem is a much broader problem than many realize.
“Most people think about SEO in terms of keyword optimization, but more than 50 percent of the pages in large websites are not being indexed,” he said. So Botify can identify which pages aren’t being crawled by Google and make recommendations on how to better organize content.
Over time, Botify has also launched a keyword product, as well as tools like a JavaScript crawler and mobile versus desktop analysis. Menard said the company now offers a platform designed for “optimization of every stage of the search process.”
Botify is an SEO crawler that helps your website optimize for Googlebot
The new funding was led by France’s Idinvest Partners, with participation from Ventech. Botify has now raised a total of $27 million.
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
The company was founded in France, launching in the United States after taking the stage at TechCrunch’s Disrupt NY conference in 2016. Next, it’s opening what it calls a “second U.S. headquarters” in Seattle (the first is in New York City), which Menard said will mostly provide sales and support for West Coast customers.
In addition to announcing the funding and the new office, Botify has also grown its leadership team, with the hiring of Christophe Frenet as senior vice president of product and Rachel Meranus as chief marketing officer, as well as the addition of Neolane co-founder Stephane Dehoche and former BuzzFeed president Greg Coleman to its board of directors.
