At these difficult times, parents are concerned for their children’s education, especially given so much of it has had to go online during the COVID-19 pandemic. But what about pre-schoolers who are missing out?
Pre-school children are sponges for information but don’t get formal training on reading and writing until they enter the classroom when they are less sponge-like and surrounded by 30 other children. Things are tougher for non-English speaking children who’s parents want them to learn English.
Lingumi, a platform aimed at toddlers learning critical skills, has now raised £4 million in a funding round led by China-based technology fund North Summit Capital – a fund run by Alibaba’s former Chief Data Scientist Dr Min Wanli – alongside existing investors LocalGlobe, ADV and Entrepreneur First.
The startup, launched in 2017, is also announcing the launch of daily free activity packs and videos to support children and families during the COVID-19 outbreak, and it has pledged to donate 20% of its sales during this period to the Global Children’s Fund.
Lingumi’s interactive courses offer one-to-one tutoring with a kind “social learning” and its first course helps introduce key English grammar and vocabulary from the age of 2.
Instead of tuning into live lessons with tutors, which are typically timetabled and expensive, Lingumi’s lessons are delivered through interactive speaking tasks, teacher videos, and games. At the end of each lesson, children can see videos of Lingumi friends speaking the same words and phrases as them. Because the kids are watching videos, Lingumi is cheaper than live courses, and thus more flexible for parents.
The company launched the first Lingumi course in China last year, focused on teaching spoken English to non-English speakers. The platform is now being used by more than 100,000 families globally, including in mainland China, Taiwan, UK, Germany, Italy and France. More than 1.5 million English lessons have taken place in China over the past six months, and 40% of active users are also playing lessons daily. Lingumi says its user base grew 50% during China’s lockdown and it has had a rapid uptake in Europe.
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“Lingumi’s rapid expansion in the Chinese market required a strategic local investor, and Dr Min and the team had a clear-sighted understanding of the technology and scale opportunity both in China, and globally.”
Dr Wanli Min, general partner at North Summit Capital, commented: “It is only the most privileged children who can access native English speakers for one-on-one tutoring… Lingumi has the potential to democratize English learning and offer every kid a personalized curriculum empowered by AI & Lingumi’s ‘asynchronous teaching; model.”
Competitors to include Lingumi include live teaching solutions like VIPKid, and learning platforms like Jiliguala in China, or Lingokids in the West.
