Ford F-150 Lightning EV
Image Credits:Ford

Ford unveils the F-150 Lightning, its all-electric pickup truck that will start under $40,000

The Ford F-150, the profitable cornerstone of the U.S. automaker’s business, now has an all-electric sibling.

Ford unveiled Wednesday the F-150 Lightning, an all-electric pickup truck that is a critical piece of the company’s $22 billion investment into electrification. The vehicle is one of a trifecta of Ford EV debuts and launches in the past year. And it is possibly the most meaningful in terms of the bottom line. The Ford F-150 Lightning, which will be built at the automaker’s Rouge factory in Dearborn, Michigan, follows the introduction of the all-electric Mustang Mach-E and the E-Transit, a configurable all-electric cargo van focused on commercial customers.

Ford had a challenging gig with the F-150 Lightning. The truck would need everything that has made its gas-powered counterpart the best-selling vehicle in North America as well as new benefits that come from going electric. That means torque, performance, towing capability and the general layout has to meet the needs of its customers, many of whom use it for commercial purposes. The vehicle specs suggest that Ford has delivered on the torque and power, while keeping the same cab and bed dimensions as its gas counterpart.

That last detail is notable because by keeping the same dimensions, it is able to accommodate the thousands of F-150 truck accessories that exist today. If Ford has any hope of converting its current customer base, decisions like this one matter. It should be noted that, for now, the Lightning is only offered as a Supercrew four-door with a 5.5-foot bed.

Will it convert or will the F-150 Lightning attract a whole new group of customers? It’s a question that won’t be answered until it comes to market in spring 2022.

Some analysts believe the Lightning has the makings to be a hit for Ford.

“Ford went well beyond installing a battery pack in a traditional F-150,” iSeeCars.com executive analyst Karl Brauer said. “The automaker’s comprehensive approach to the Lightning’s design, performance and advanced features would make it a desirable truck with a traditional engine. The electric powertrain, and the instant torque and increased cargo and towing capacity that come with it, along with the ability to seamlessly power a house for multiple days, are additional benefits beyond the Lightning’s sleek styling, rapid acceleration and high-tech amenities. It’s obvious Ford recognizes both the opportunity and risk presented by the shift toward electric vehicles, and the automaker has clearly committed to keeping the F-150 viable in a battery-powered world.”

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