Yasmin Razavi of Spark Capital will sit in judgment at TechCrunch Disrupt 2021’s Startup Battlefield

Joining us onstage as a judge for TechCrunch Disrupt 2021‘s Startup Battlefield will be Yasmin Razavi, general partner at Spark Capital. Her engineering background and fintech chops should make for incisive questions for the founders presenting.

Razavi invests in growth-stage enterprise, fintech and developer companies, but her background is until fairly recently an engineering-focused one. She grew up in Tehran, studied engineering at the University of Toronto and got her MBA at Harvard Business School.

A stint at McKinsey eventually led to being a product manager at Snap, where she built the tech behind the app’s monetization stack. In 2017 she joined Spark, and since then has led investments in Marqueta, Deel, Rapyd, Niantic, Capitolis and Earnin.

We recently had Razavi at Disrupt as a panelist, and of course if you’re an Extra Crunch subscriber you can watch the whole thing here.

Getting to the Growth Stage

“Ultimately anyone who wants to be a shareholder or investor in your business wants to understand the unit economics of your business,” she said during the  panel. “For me, there’s all sorts of fancy metrics being thrown around; ultimately they all come down to what is the unit economics, and what is the payback I can expect when I invest in growth?”

Razavi’s philosophy is go to market and out-execute the competition, then capitalize on that success. Why anyone would want to do the opposite is hard to say, but the point is to move quickly and decisively as early as possible so that making money later is a natural consequence rather than a scramble.

Catch her on the Disrupt stage and grab your ticket to Disrupt 2021 now!