Alibaba’s Southeast Asia arm Lazada hits 130M annual consumers
Alibaba has always aspired to bring its e-commerce service to customers outside China. Its strategy is multi-thronged. The giant’s house-developed AliExpress has found success in Russia in recent years. In 2016, it bought Lazada, which came out of the Rocket Internet empire, and has helped the Southeast Asia-focused marketplace compete. Lazada grew 80% to hit … Continue reading Alibaba’s Southeast Asia arm Lazada hits 130M annual consumers
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