The rumor mill nailed most of the announcements in the lead up to last week’s event. But in an era when so much of consumer hardware has grown samey, Apple still managed to surprise. In the grand scheme of event unveils, the Mac Studio wasn’t a huge curveball, exactly, so much as the last sign of a company continuing to evolve its personal computer strategy. Nearly a half-century after the arrival of the first Apple computer, the category still has some life left in it yet.
Just a few years ago, I wouldn’t have felt confident in that statement. The Mac was very much undergoing a midlife crisis. The iPhone had rocketed to the top of the list both in terms of Apple mind and revenue share, and the iPad soaked up what was left. When it came to innovation, macOS was seemingly stuck with reheated leftovers from its mobile counterpart.
On the hardware side, meanwhile, it seemed the company had abandoned the professional creative category that once formed a key segment of its base, leaving room for products like Microsoft’s Surface line to blossom in its wake. It attempted to reignite some excitement around the addition of the Touchbar, but eventually even Apple had to give up the ghost, quietly phasing out that strange experiment.
The Macs of a few years ago suffered from bad keyboards (there were lawsuits) and a lack of ports. The latter was easy enough to chalk up to Apple streamlining, but that didn’t make it sting any less.

But in 2020, the paradigm shifted again. Fittingly, it was yet another direct result of iPhone R&D that brought the change. But this time it wasn’t the addition of some iOS app. In the intervening years, Apple had leapfrogged Mac hardware when it shifted to its own in-house chip development for the iPhone. For most of the company’s existence, it’s preferred to go things alone where possible, and the development of its own first-party silicon has afforded that opportunity in profound new ways.
It was only a matter of time before Apple followed suit on the Mac. The company wound down the first year of the pandemic by debuting the M1 chip — and with it, a trio of new Macs: the MacBook Air, Pro and Mini. The reviews were near unanimous: the Mac was back — at least from a performance perspective. As anyone who has ever remodeled a house or redesigned a website can tell you, teardowns take time, and that first round of M1 felt like a new engine in an old body.
Last May, Apple released a new 24-inch iMac, which brought the new silicon to a new design — the first fundamental rebuild of its all-in-one in around a decade and a half. That’s a lifetime or two in this world. I don’t use the word “cute” a lot to refer to hardware devices. Cute is for bunny rabbits and babies. But also the 2021 iMac. Cute, but powerful. I’ve been using the desktop as my daily driver for the better part of a year (I don’t leave my apartment like I used to), and I’ve never had any moments that felt like I’d pushed the M1 beyond its limits.
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Assuming 24-inches is enough screen real estate for you, I can still heartily recommend the iMac for most users — especially for those, like me, who have space constraints. Really, my only issue on that front is going with the yellow.
All of that said, if I had to choose, I believe I would pinpoint last October as the real birth of the modern Mac. Hear me out on this one. More than just new hardware, the last MacBook Pro presents a new approach to hardware. I don’t think I’m talking out of school when I say that Apple has frequently been so single-mindedly focused on its own design decisions that public opinion can get steamrolled in the process. Read one of Devin’s impassioned essays on the iPhone SE, and you’ll see what I mean. Losing beloved features. Sometimes it’s in the name of progress and sometimes for the sake of aesthetics, but it’s always hard.
Last year’s Pro felt different. Our jaded staff was suitably excited when it was revealed. After years of withholding, it was a Mac that felt as uncompromising as the new M1 Pro and Max chips that powered it. It was an easy recommendation for Mac users, with none of the misgivings that had dotted other recent Mac releases.
So, where does the Mac Studio fall in all of this? It’s a bit more complicated than it appears at first blush. For one thing, as I noted up top, the product’s entry was a surprise. On the desktop front, the 27-inch iMac felt like a sure bet as recently as last week. The product would be a step up from last year’s all-in-one and fill the void left by the iMac Pro — a product, which in hindsight, was a stop gap as the company worked out its M1 roadmap and righted the shaky ship the Mac Pro had become.

Will there be a 27-inch iMac? Most likely, no. Reports suggest that one isn’t imminent, and frankly, there’s probably too much overlap with the Mac Studio. With last year’s model, the iMac effectively returned to its rightful place as Apple’s entry-level desktop — albeit a quite powerful one, as that bar rose across the line with the arrival of M1. Its color scheme certainly places it in the proud tradition of products like the iPod and iPhone Mini.

Pricing, too, is a bit more complicated than it appears at first blush. The M1 Mac Mini currently starts at $699, whereas the iMac M1 starts at $1,299. The Mac Studio, meanwhile, starts at $1,999 — effectively the price of the two products combined. Where things get a bit more complicated is that the iMac is the only device of the three that comes with its own display baked in. The upshot of that is that you don’t necessarily need to go with a first-party display, if you want to save some cash or have a perfectly good screen lying around.


For the sake of this review, of course, we’re including the Studio Display, because it’s the one that Apple sent us. That’s going to add another $1,599 to your starting tab, which brings us to ~$3,600. Pretty soon we’re going to be talking about real money here. As tested, we’re talking about the M1 Max here — with the 32-core GPU, 64GB RAM and 1TB of storage, putting us at $2,799. Want the M1 Ultra? That starts at $3,999 and goes up to $7,999. At that price point, however, we’re discussing the needs of <.1% of Mac users here (not an actual number, mind).


Predictably, the system performed comparably to last year’s M1 Max Pro in GeekBench. It scored 1790/12851 on the Apple Silicon test, versus the MacBook’s 1781/12674 and 1337/9975 to the laptop’s 1348/9949 on the Intel version. It edged out the MacBook in the GFXBench Metal test, as well, at 307 to its 279.6. Unfortunately, we weren’t able to get our hands on the Ultra chip, but the results were extremely impressive here, nonetheless.


What’s even more impressive is the Studio was able to perform what would have been an extremely resource-intensive task on an Intel model without so much as firing up the fan or even getting warm to the touch, really.


After Apple one-more-thinged the Mac Pro at last week’s event, you’ve got to wonder where the company is going from here. The M2 chip? Perhaps, but even so, there aren’t a ton of people who need to, say render a full Pixar film or develop really high-end VR content. Those people do exist, of course, and there will be increasingly more of them, moving forward. And hey, even more so than laptops, it’s important to future-proof these devices. You’re going to want a $3,000 desktop to last a while.
Like the new Pro, there are fewer tradeoffs here than, say, on the Mac Mini. First and foremost is ports. Ports are important. They let your things connect to other things. The Studio sports a pair of USB-C ports in the front, along with an SD reader. The latter, in particular, is one you interact with frequently, so it’s handy having it up front. Around the other side are two more USB-Cs, two USB-As (something I’ve missed on the iMac), ethernet, a headphone jack and HDMI out (but not in). Add in the Studio Display and you get another four ports.

Even more so than the Studio itself, the Studio Display fills an important hole in the Apple lineup. Keep in mind, Apple completely got out of the first-party display game for some time before the arrival of the $5,000 Pro Display XDR. Like the Mac Pro or M1 Ultra, Pro Display XDR is more monitor than most people will need. If you’re keen to get a first-party Apple monitor, the 27-inch, 5K Retina Apple Studio Display is plenty of screen for most. For another $300, the anti-reflective coating, coupled with nano textured glass, dramatically reduces glare, which is nice for pro and non-pro users, alike.