TechCrunch Desktop Logo
TechCrunch Mobile Logo

How Olive pivoted 27 times on its way to a $4 billion valuation

Matt Burns

Olive is a homegrown Columbus, Ohio unicorn; hear from the CEO and lead investor how the company was founded and grew into an industry leader.

Sean Lane co-founded Olive in 2012, and signed on Chris Olsen from Drive Capital as the company’s first investors. Now, nearly 10 years later, Olive has raised $856.3 million on its way to being a driving force in using artificial intelligence in the healthcare industry. But the company’s path to success wasn’t a straight line. As CEO Sean Lane explains on this special TechCrunch Live event, the company pivoted 27 times before finding its current product market fit.

Lane explains the strategy behind changing a company’s direction and the emotional toil it takes on everyone involved — from employees to executives to the investors.

Missed the event? Watch the rest of the panels here.

Techcrunch event

Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025

Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.

Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025

Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.

San Francisco | October 27-29, 2025
REGISTER NOW

Topics

, , , , , , ,
Matt Burns

Matt is a Managing Editor at TechCrunch.

He started at TechCrunch as a freelance writer in 2008 and moved up the ranks to become the Managing Editor in early 2017. Born and raised in the heart of the automotive world, he has a special place in his heart for mobility startups and gadgets.

At TechCrunch he manages the editorial side of the company’s events including TechCrunch Disrupt, TechCrunch Sessions and the company’s various worldwide events. Previously he was a freelance writer at Engadget and EngadgetHD where he hosted podcasts until he was removed from that role after saying a swear word. He’s very sorry and promises it won’t happen again.

His passions include emails, run-on sentences and following through with action items developed during a conference call. And woodwork.

View Bio
October 27-29, 2025
San Francisco


ONE-WEEK BUNDLE FLASH SALE

Founder Bundle Offer: Land your investor and sharpen your pitch. Save 15% when you bring 4-9 founders.

Investors Bundle Offer: Discover your next breakout startup. Save 20% when you bring 4-9 investors.

Bundle offer ends October 3.

Register Now
Loading the next article
Error loading the next article