Twitter was supposed to ceremoniously remove legacy verification checkmarks on April 1. While it appears to have put those plans on hold for now, the social network has revised the label attached to the check mark to make it virtually impossible to differentiate between those who earned it and all who paid for it.
When users tap or click on the blue checkmark, the label now reads, “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.”
After Twitter introduced verification through the Blue subscription plan, the label on the legacy verified accounts read, “This is a legacy verified account. It may or may not be notable.” On the other hand, the label on the Blue account showed, “This account is verified because it’s subscribed to Twitter Blue.” Because of this, it was previously possible to differentiate between two sets of verified accounts.
https://twitter.com/jsrailton/status/1642638224391585794?s=20
Over the weekend, the New York Times also lost its verified check after it refused to pay for the verification service. In a reply to users posting a meme about the publication not paying for verification, Twitter CEO Elon Musk said, “Oh okay, we’ll take it off then.”
Oh ok, we’ll take it off then
— Elon Musk (@elonmusk) April 2, 2023
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025
Netflix, Box, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss a chance to learn from the top voices in tech. Grab your ticket before doors open to save up to $444.
Over the last few days, many celebrities including LeBron James, Patrick Mahomes II, Darius Slay, Monica Lewinsky, and William Shatner have said that they won’t be paying for a check mark.
Reporter Matt Binder pointed out that Musk deleted a tweet saying that Twitter will give “a few weeks grace” to legacy verified account holders to subscribe to Twitter Blue before removing verification marks from those who don’t pay. The deleted tweet also said that the social network will remove the checkmark if accounts specifically refuse to pay for Twitter Blue.
Elon Musk quickly deleted a tweet saying legacy verified accounts would not lose their checkmarks on April 1 as he previously said, won’t happen for another “few weeks”
however, if they specifically say they won’t pay for Twitter Blue, then Twitter will remove their checkmark pic.twitter.com/HiiWwf30tb
— Matt Binder (@MattBinder) April 2, 2023
Musk has promised that after April 15, the “For You” algorithmic timeline will only show verified accounts along with the accounts a person follows. Over the weekend, he also mentioned that Twitter will soon add the date of verification to user profiles.
The social network is also reportedly working on a government ID verification feature for Blue subscribers, which will let them hide their checkmarks.