MarketForce, a Kenyan B2B e-commerce platform to help independent corner shops source goods, once had an ambitious plan to grow the number of users on its platform to a million by the end of 2022, with a network effect bringing millions more in the years to come. Tesh Mbaabu, MarketForce’s CEO and co-founder, laid these … Continue reading MarketForce tightens its belt as tough times hit B2B commerce