As scrutiny around Apple’s and Google’s app store fees ramps up around the world, Roblox is now offering users who buy its game currency, Robux, on the web and via gift cards 25% more than they would get if they purchased from an app store instead.
In essence, the company is encouraging users to purchase Robux from the web to avoid Apple’s and Google’s in-app purchase fee markups.
The company confirmed the move and said that it is looking for ways to provide more value to user and creator communities.
“Apple and Google are valued partners. We are always looking for ways to pass on more value to our user and creator community while managing costs. Going forward, we are providing up to +25% more Robux for any customer that purchases Robux through the web, computer, or with gift cards,” a Roblox spokesperson told TechCrunch.
In a Roblox developer forum post, Roblox specified that this is not a holiday offer and is a long-term change.
Epic Games’ CEO Tim Sweeney, who has been fighting with Apple and Google over app store charges, applauded this move.
“Awesome to see Roblox finally fighting the Apple tax. I hope that the current Epic v Apple contempt of court proceeding stops Apple’s ludicrous scare screens and junk fees so that all apps can send users to web-based payments and pass on the savings like this,” he said in a post on X.
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In August, Epic launched its Epic Games Store in the EU on iOS and on Android across the world. In Europe, companies are looking to launch alternative app stores on iOS, thanks to the Digital Markets Act (DMA). Meanwhile, startups like Appcharge are helping publishers sell their games outside of Apple’s and Google’s ecosystems.
A previous version of this article misspelled Tim Sweeney’s name. We regret the error.
