Meta’s newer social network Threads announced on Thursday that it’s introducing a dedicated “media” tab for both photos and videos, only days after its rivals, including X and the startup Bluesky, did the same for videos. In addition, Meta will also now allow users to tag people in the photos they share.
Instagram head Adam Mosseri said in a post on Threads that the new media tab will allow others to quickly see all of the photos and videos you have shared on the social network. He notes that the feature was “a long overdue request from the community.”
It could also help Meta’s Threads better compete with dedicated video-first apps, like the ever-popular TikTok, whose U.S. ban is temporarily on pause.
The features are rolling out globally, alongside a new “markup” feature announced last week that allows users to easily add their take on someone else’s post.
The announcement comes a day after Meta CEO Mark Zuckerberg revealed that Threads now has 320 million monthly active users (MAUs), up from 300 million last month.
The increase is notable, considering that Bluesky is seeing a slowdown in growth, as the social network grew less than 10% month-over-month in December 2024, compared with the rapid 189% growth in November, according to market intelligence firm Similarweb. While Bluesky’s big bump in growth is over, the platform is still growing.
Meta has been working to attract more users to Threads by regularly adding new features, including a post scheduler, the ability to follow profiles from other fediverse servers, custom feeds, AI-powered summaries for trending topics, and more.
