Threads adds improved content performance metrics for creators

Threads is introducing enhanced metrics to help users better understand how their posts are performing and where their content is getting discovered, the company announced on Tuesday.

Users can now see more detailed information in the platform’s “Insights” dashboard. When they navigate to the “Interactions” section, they will see engagement by likes, replies, quotes, and reposts. The “Followers” section shows follower growth with geographic data, including top cities and countries, and demographic information like age range and gender.

In addition, users can see how their post performance has changed through a new chart that’s designed to showcase trends in their content for a seven- to 90-day period. 

Since eligible Threads posts can be recommended to people on Instagram and Facebook, Threads will now let users see the places where people encounter their content. They can see the percentage of views each app drove for their posts. 

The Meta-owned platform says the updates are focused on helping creators build audiences, grow their presence, and understand what sorts of content resonates with their followers.

The move comes as Threads is growing fast. Recent data from market intelligence provider Similarweb revealed that the platform is catching up to top competitor X in terms of mobile app users.

In June 2025, Threads’ mobile app for iOS and Android saw 115.1 million daily active users, representing 127.8% year-over-year growth. On the other hand, X reached 132 million daily actives, with its year-over-year growth declining by 15.2%.

It makes sense for Threads to equip creators on its platform with additional tools to build out their presence on the social network as it continues to take on X and other competitors.