Andy Forssell

Andy Forssell, EVP & GM of Direct-to-Consumer at WarnerMedia, leads the HBO Max operating business unit at WarnerMedia, reporting directly to CEO Jason Kilar. Forssell and his team are responsible for the product, marketing, consumer engagement, and operations of HBO Max, including the recently launched HBO Max ad-supported subscription offering and the platform’s international rollout, which began with Latin America in June and will followed by upgrades of HBO-branded streaming services in Europe. Additionally, Forssell continues to pave the way for future services within WarnerMedia. Prior to this, Forssell helped build the foundation for another WarnerMedia company, Otter Media, where he served as the company’s Chief Operating Officer. He joined Otter from its subsidiary, Fullscreen, where he was president and COO for several years, overseeing the company’s day-to-day operations, as well as leading technology and product development. Before joining the WarnerMedia family, Forssell served as CEO of Showyou, a video aggregation service that was sold to Vevo in 2015. He was also on the ground floor when Hulu was founded in 2007, helping grow the company grow from ten employees to more than 700, from zero revenue to more than $1 billion, and led its push into original programming. As the acting CEO for most of 2013 his leadership helped the streamer exceed EBITDA targets and achieve its first year with more than a billion dollars of revenue. Prior to that, he led the content business, including ownership of content strategy, leading all content acquisition, launching the original content business, and managing content spend of up to $750M per year. He was also responsible for managing software development and operational infrastructure for high volume video encoding and storage to support Hulu on the web and Hulu Plus on a vast array of devices.