Andy Rooks
Founder, Price Theory
Andy Rooks is the founder of Price Theory, a tool that helps business find their optimal price and pricing strategy. Previous positions include Chief Growth Officer at CorralData, and Chief Marketing Officer of Just Salad, where he specialized in product positioning and go-to-market strategy. He also led startup growth workshops through his consulting company, Theory Marketing Partners. Andy received an MBA from NYU Stern and is an active mentor at NYC-based accelerators (ERA, Antler).
