Dave Latham
VP of Product CDK Roadster, CDK Global
Dave Latham has spent the last 20 years building software to improve the consumer experience around car buying. He has lead product, design and engineering organizations for multiple automotive SaaS businesses from high-growth startups to large public companies. Dave was an early product leader at Jumpstart Automotive Group (acquired by Hearst) where he ran digital products for legendary publications Car and Driver and Road & Track. He ran user experience and greenfield product development at online car marketplace TrueCar both in its pre- and post-IPO lifecycle. Most recently he ran product development for Roadster — a leader in omnichannel commerce for car dealers — which was acquired by CDK Global in June of 2021.
