Elina Berglund

Dr. Elina Berglund is the co-founder and co-CEO of Natural Cycles the fertility app which allows women to help prevent, plan and monitor pregnancies. As a top physicist, Elina was part of the team that discovered the Higgs boson at the CERN laboratory in Switzerland, which lead to the Nobel Prize in physics in 2013. Following this success, Elina and her husband, co-founder of Natural Cycles, Dr Raoul Scherwitzl, were looking for an effective natural contraceptive. With few natural family planning options on the market, and a desire to avoid the side effects of the pill, Elina decided to apply her mathematical techniques to create an advanced algorithm that could accurately pinpoint when a woman was fertile – and this was turned into an app so all couples could benefit from their innovation. Elina and Raoul’s mission is to educate and empower women worldwide to take control of their fertility and future, championing a vision where every pregnancy brings happiness. Today, Natural Cycles is the first, and only, app to be certified as a contraception, and has been shown in clinical studies to be similarly effective as the contraceptive pill. The app has over 500,000 users in 161 countries.