Kelsey Pfeffer
Head of Integrated Communications, SAP
Kelsey Pfeffer is the Head of Integrated Communications for SAP, leading communications in the West region and Midmarket in North America. She previously led communications for SAP’s Chief Innovation Officer and the SAP.iO Venture Studio. She has been working in communications for a decade with a strong focus on building brand narratives and media relations. Previously a journalist for NASCAR and the Arizona Republic, she has a keen eye for media and has ideated and executed media campaigns that have appeared in The New York Times, WSJ and USA Today. Before SAP, she managed Public Relations for Opendoor, a real estate technology startup and GoDaddy, a cloud platform for small businesses.