Melissa Wong

Melissa Wong is the CEO and Co-founder of Zipline, the leading store communications and operations platform designed for best-in-class retail brands. Under her leadership, Zipline has grown into a powerhouse used by over 150 brands worldwide, ensuring flawless execution, enabling associate engagement and operational ease in brick-and-mortar stores. Melissa founded Zipline to solve a problem she experienced first-hand while working at Old Navy: keeping frontline teams connected to their brand’s vision. A decade later, the company is backed by top Silicon Valley VCs—and even Serena Williams. Zipline has achieved a Net Promoter Score of 89, was included in the Inc. 5000 list of fastest-growing private companies, and received an honorable mention in Fast Company for World-Changing Ideas. Melissa is a Stevie Gold winner for Best Female Entrepreneur, Stevie Bronze winner for Female Executive of the Year, a Tech Trailblazer finalist, a Retail Today Top 50 Influential Woman, and one of the “50 Outstanding Women in Retail.” She has been recognized as a BI Insider Retail Power Player for “revolutionizing the in-store shopping experience,” a RETHINK Retail Top Retail Expert, a Shoptalk speaker, and a RIS Retail Industry Mover and Shaker.