Nicole LaPointe Jameson
Chief Executive Officer, Evil Geniuses
As the CEO of global esports organization Evil Geniuses (EG), Nicole LaPointe Jameson heads up a legacy sports brand that has helped to define the modern era of competitive gaming and continues to break boundaries today. LaPointe Jameson leads a team across Seattle and LA and oversees strategy and operations around EG’s competitive sports, streaming and entertainment, and merchandise as well as masterminding expansion into new business sectors. Under her leadership, EG has undergone a major brand relaunch and made winning debuts in multiple competitive esports, including a franchise slot in the League Championship Series (LCS), the third most popular overall sport between 18-34 year olds in North America. A statistics graduate of Columbia University, LaPointe Jameson draws from her analytical background to make calculated decisions on business operations and strategic opportunities on behalf of EG. As an associate at PEAK6 Investments, she drove the due diligence assessment prior to the acquisition of EG and ultimately stepping in to lead its revitalization as CEO. With experience in capital allocation through private equity and portfolio company operations, twinned with a deep understanding and affinity for the digital and gaming audiences, LaPointe Jameson brings the worlds of esports and business operations together.
