Nir Eyal

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products.

Latest from Nir Eyal

Startups

3 pillars of the most successful tech products
Nir Eyal

Oct 19, 2016
AI

Here’s what your boring app would look like as a conversation
Nir Eyal

Lakshmi Mani

Jul 31, 2016

Media & Entertainment

How to politely ask people to get the f*ck off their phones
Nir Eyal

Mar 4, 2016
Media & Entertainment

The 4 Reasons You’re Addicted To Technology
Nir Eyal

Feb 4, 2016
The Message Is The Medium: Reasons ‘Assistants-as-App’ Work
Nir Eyal

Jul 18, 2015
Hardware

Why You’ll Hate the Apple Watch And The Important Business Lesson You Need To Learn
Nir Eyal

Apr 21, 2015

Your Fitness App Is Making You Fat
Nir Eyal

Mar 13, 2015
How Technology Is Tricking You Into Tipping More
Nir Eyal

Feb 22, 2015
The Psychology Of Notifications
Ximena Vengoechea

Nir Eyal

Feb 5, 2015
The Hidden Psychology Of Why Customers Come Back
Nir Eyal

Jan 19, 2015

To Create A Habit, Focus On The Reward
Nir Eyal

Nov 5, 2014
Media & Entertainment

Kim Kardashian: Hollywood And The Viral “Oops”
Nir Eyal

Aug 6, 2014
Is Some Tech Too Addictive?
Nir Eyal

May 31, 2014
How To Build Habits In A Multi-Device World
Nir Eyal

Mar 8, 2014

How To Cope with Your Insane Jealousy Of The WhatsApp Deal
Nir Eyal

Feb 22, 2014
Why Fads Fade: The Inevitable Death Of Flappy Bird
Nir Eyal

Feb 14, 2014
You’d Be Surprised By What Really Motivates Users
Nir Eyal

Feb 7, 2014
Why Behavior Change Apps Fail To Change Behavior
Nir Eyal

Jul 13, 2013

The Curse Of The Network Effect
Nir Eyal

Jun 15, 2013
Temptation
Nir Eyal

May 5, 2013
Are Viral Loops Or Viral ‘Oops’ Driving Your App’s Growth?
Nir Eyal

Mar 31, 2013
This Will Be The Last Article You Read
Nir Eyal

Jan 20, 2013

Tech Is Making Meetings Worse, It’s Time For Digital Hat Racks
Nir Eyal

Dec 9, 2012
Ways To Get People To Do Things They Don’t Want To Do
Nir Eyal

Dec 2, 2012
Escape From Message Hell
Nir Eyal

Oct 7, 2012
Mass Persuasion, One User At A Time
Nir Eyal

Sep 30, 2012

Getting Your Product Into the Habit Zone
Nir Eyal

Sep 2, 2012
Media & Entertainment

Where Have The Users Gone?
Nir Eyal

Aug 26, 2012
Infinite Scroll: The Web’s Slot Machine
Nir Eyal

Aug 18, 2012
What Sports Can Teach You About Creating Awesome Products
Nir Eyal

Aug 5, 2012