Seth Rogen

Beyond being a leading actor, writer, producer, director and philanthropist, Seth Rogen is a successful entrepreneur and a co-founder of Houseplant. Rogen is highly involved in all aspects of the business — from personally testing hundreds of strains to perfecting final product designs until they are just right. Houseplant is the result of Seth taking his love of cannabis and passion for design and marrying the two. Rogen was born and raised in Vancouver, Canada where he first met his best friend and now business partner, Evan Goldberg. In 2019, Houseplant was launched in Canada where the company quickly became the most sought out cannabis brand on the market. After months of diligent preparation and following the successful Canadian roll out, Houseplant was introduced to the U.S. in March 2021. Rogen has a firm belief that there can be no discussion of cannabis legalization or its sale without also talking about criminal justice reform. Houseplant is committed to ending any and all unjust, racist cannabis laws that still exist today and creating a more diverse and equitable industry. Rogen remains in Los Angeles today with his wife Lauren Miller-Rogen. In 2012, the couple founded HFC, a national non-profit organization whose mission is to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be leaders in brain health research and education.