Soyoung Lee
Co-Founder & Head of GTM, TwelveLabs
Soyoung Lee is the Co-Founder and Head of GTM at TwelveLabs, where she leads the company’s enterprise growth and strategic partnerships. She has played a central role in bringing TwelveLabs’ video foundation models to leading global enterprises by driving collaborations with industry giants such as NVIDIA and AWS. Through her leadership, TwelveLabs has secured over $100 million in funding, including a $77 million raise in 2024 from NEA, Index Ventures, and NVentures, while doubling its workforce and expanding internationally. Soyoung has been instrumental in scaling the company’s reach across industries like sports, media, and entertainment, delivering AI-powered video understanding capabilities that make video content instantly searchable and actionable. Soyoung’s strategic vision and operational excellence continue to elevate TwelveLabs as a global leader in video AI technology.
