Stephan Baral

Stephan builds teams and products at the crossroads of mobility and digital lifestyle trends as Director of Digital Business Innovation and Venturing at Porsche Digital in San Jose. Porsche Digital is the competence center for digitalization within Porsche, where new business models and innovative digital products are defined and implemented in close cooperation with Porsche companies globally. The Silicon Valley office focuses specifically on New Business Innovation & Emerging Technology as well as Venture Investments. The Venture investments are concentrated on business models related to customer experience, mobility, and digital lifestyle with a focus on future technologies such as artificial intelligence, predictive and contextual modelling, blockchain, and virtual and augmented reality. Stephan joined Porsche Digital in 2016 as the Corporate Development Lead when the company employed just two other people. Since than he has played an integral role in strategy and product roadmapping to define the company while building the team to more than 100 people globally. Stephan joined the automotive industry in 2008 at VW Group’s Seat brand in Barcelona, Spain, and then held different positions at Volkswagen and Porsche. He studied International Business in Esslingen, Germany, and at Tecnológico de Monterrey, Mexico. In April 2019 Stephan moved to Porsche Digital in San Jose and is currently growing the team in California with entrepreneurs from different backgrounds.