Twanna Harris

As an accomplished executive with over 20 years of strategic brand, multicultural and experiential marketing expertise, Twanna has merged her lived experiences, professional knowledge, and her passion for addressing racial inequality into the creation of a social impact entertainment lab called Tribal Good — a space where brands, entertainment, tech, and culture converge to incubate ideas, scale impact, and help creators launch their entrepreneurial ventures. She is an unapologetic voice for the most undervalued, underestimated and underutilized creators, and believes that the ‘future of work’ will be directly tied to the ‘democratization of content’ by the storytellers who know best how to convert their ‘influence into impact’. Twanna also leads Atlanta BeltLine’s storytelling efforts in her role as VP of Brand, Content and Strategic Initiatives. Prior to her current role, she has held various marketing posts at Procter & Gamble, The Coca-Cola Company, PepsiCo, Alberto Culver and United Way – as well as numerous roles on the agency side. As a self-described cultural anthropologist who often doubles as a ‘data junkie’, she thoroughly enjoys her roles as a fellow of the prestigious BMe Vanguard, a DEI Advisor of American Marketing Association’s Atlanta chapter, a member of Usher’s New Look Foundation Marketing Council, and one of the organizing leads for Atlanta’s House of Genius team.