Xi Zeng

Xi Zeng is the Creative Director for Product at OnePlus, where he leads the creative direction and development of OnePlus products. With extensive experience in product design and a deep understanding of users, Dr. Zeng has led the development of OnePlus’s burdenless product design philosophy. Dr. Zeng previously served as the head of software UX design and product innovation at OnePlus, where he was responsible for developing the critically acclaimed OxygenOS. He also led the product design of the OnePlus Concept One and several other co-branded products. In addition to his work at OnePlus, Dr. Zeng has also been serving as the Director of Software Product at OPPO since 2021, where he is leading the design and planning of OPPO’s proprietary operating system, ColorOS. Dr. Zeng holds a PhD in Art from the University of Barcelona and is a guest professor at the European Design Institute and China Academy of Art. He has also been an active visiting scholar at the Royal Academy of Arts.